Kick off the New Year with something that's appealing to all markets. Leave all of those things you really love behind! You started your brand with a purpose and that was to build, grow and become a successful entrepreneur. In 2017, we dare you to position your brand to be marketable to everyone; including organizations and major corporations. Although we all love our leopards, prints, and sports teams, how well would it look as a logo in a corporate environment? Want more tips? Brand yourself simple and you will appeal to everyone.