Think. Plan.Create.
"Never add doubt to your brand, it increases your fear," -LaLa, Brand Coach
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WHAT'S YOUR
Brand Story?
WHAT STORY WILL YOU TELL THE WORLD?
WHAT STORY ARE YOU TELLING YOURSELF?
WHAT WILL BE YOUR BRAND LEGACY?
YOU ARE YOUR BRAND,
SO WHY NOT LIVE OUT YOUR DREAMS?
Together, we will find those hidden truths that lies deep within you.
Let's discover the brand that lives inside of you.
Your brand passion is awaiting you.
WHAT DOES IT FEEL LIKE TO LIVE OUT YOUR
Passion?
let's get to work
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That everyone has a brand within them.
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That by thinking, planning, creating and executing, you can build a dynamic brand that shows the passion of your purpose.
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There is power behind the vision of a brand.
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That a brand is your promise of deliverance.
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That all dreams can become a reality.
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That in life you must take a leap of Faith.
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That you must stand firm on your beliefs.
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That you must create the path that you want to be on.
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That if anything is holding you back, it is you.
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That fear is a word that should always be replaced by the word Faith.
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And most of all, I believe in my God-given talent to teach, heal and strategically build brands.
I believe...
LET'S GET TO KNOW ONE ANOTHER
LaShawn Walls is a Brand Architect, Wealth Builder, and Legacy Leader known for building brands with purpose, structure, and power. Widely recognized as Brand Coach LaLa, she is the visionary behind LaShawn On Purpose—a dynamic brand hub designed to build, organize, and scale businesses while helping CEOs live and lead on purpose.
With over a decade of experience in public relations, talent management, and design, LaShawn has evolved beyond traditional branding into creating systems that position brands for visibility, profitability, and longevity. Through her signature framework, The Purpose System, she doesn’t just build brands—she restructures, aligns, and activates brands that feel stuck, scattered, or unseen.
Her work bridges strategy and spirit, helping entrepreneurs and organizations clarify their identity, own their voice, and move with intention. Known for her hands-on, real-world approach, she creates environments where brands are refined, rebuilt, and released with confidence—without the pressure of perfection, but with the expectation of growth.
Through coaching, consulting, speaking, and brand execution, LaShawn equips CEOs, creatives, and organizations to stop guessing and start building with clarity, confidence, and conviction—turning ideas into structured brands that generate impact, income, and influence.
Her mission is clear:
To align brands with purpose, position them for impact, and build legacies that last.
WHAT OTHERS ARE SAYING...
LET'S GET STARTED
DID YOU KNOW...
That most brands do not have successful outcomes due to their branding? Branding plays a major role in how the world views your business. If you are too flashy, they look over you. If your logo or marketing materials are too bland, they find you boring. It's important to have a simple, yet appealing look that will cross over into all markets and grab the attention of your targeted audience.
WHAT IS BRAND COACHING...
DILIGENTLY WORKING TOGETHER TO ENHANCE YOUR BRAND
Brand Coaching gives you a strong foundation for your brand and it sets you up for success. It is designed to:
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Build a strong brand
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Develop an effective marketing plan
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Establish a clear and concise business plan
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Find new and innovative ways to attract audiences
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Creates bold opportunities to reset your mindset
ARE YOU READY TO CREATE YOUR OPPORTUNITY?
Don’t wait for opportunity to find you—create it.
You don’t have a visibility problem—you have a structure problem.
And once your brand is aligned, positioned, and built with intention, everything else begins to flow.
I don’t just help you “grow a brand.”
I help you build, organize, and position your brand for profit, visibility, and legacy.
Through The Purpose System, we identify what’s not working, fix what’s out of alignment, and create a clear path forward—so your brand finally operates the way it’s supposed to.
STRATEGY, RESEARCH & PLANNING
Brand Positioning
We align your brand so it speaks clearly, attracts the right audience, and stands confidently in your market.
Audience Intelligence
We go beyond assumptions and uncover real insights through intentional conversations and strategic research.
Brand Architecture
We build or restructure your brand so every piece has purpose, direction, and the ability to scale.
MARKETING
Strategic Marketing Plans
No random posting. No guessing. Just intentional strategies designed for visibility, engagement, and conversion.
Brand Presence & Visual Identity
We create a cohesive, elevated brand experience—from your visuals to your messaging—that makes people stop, pay attention, and trust your brand.
BRAND COACHING & CONSULTING
Think. Plan. Create. — Powered by The Purpose System
This is where clarity meets execution.
Together, we will:
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Identify what’s out of alignment
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Define your brand’s true position
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Build a strategy that supports both income and impact
And when it’s time to execute, I don’t just advise—I step in where needed.
Whether that’s guiding you, building with you, or executing for you.
This isn’t about doing more. It’s about doing what actually works.
Aligned on Purpose. Positioned in Faith. Built for Legacy.
TAKE THE FIRST STEP TOWARDS...
Branding
You have the thought of what you want, now let's bring that vision to life.
Storytelling
Every BRAND has a story to tell, so let's give the world a story that they will never forget.
DESIGN
Coming up with a creative concept to visually tell the story of your BRAND.
Consulting
Consulting and coaching on how to maintain your brand and the importance for following your BRAND plans.
This isn’t just brand coaching—it’s brand alignment, structure, and execution.
My coaching is designed for those who are ready to move beyond ideas and finally build a brand that works, flows, and generates results.
Through one-on-one strategy sessions, I provide a high-touch experience that combines clarity, structure, and real-time execution. This isn’t surface-level coaching—we’re getting into the foundation of your brand and rebuilding it the right way.
Using The Purpose System, we don’t just talk about your brand—we identify what’s out of alignment, fix what’s not working, and create a strategy that positions you for visibility, income, and long-term legacy.
What We Work Through
Every session is customized, but core focus areas include:
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Brand Positioning & Identity — Clarifying who you are, what you do, and how your brand should show up
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Brand Strategy & Structure — Building a solid foundation that supports growth and scalability
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Audience Alignment — Understanding who you’re called to serve and how to reach them effectively
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Marketing & Visibility — Creating intentional strategies that increase awareness and conversion
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Brand Audit & Realignment — Identifying gaps, inconsistencies, and missed opportunities
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Business & Brand Consulting — Structuring your brand to operate like a business, not a hobby
The Experience
Before we begin, you will complete a pre-session alignment assignment.
This is not busy work—it’s intentional.
It allows us to:
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Maximize our time together
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Identify your current gaps quickly
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Move you into strategy and execution faster
During our sessions, you won’t just receive information—you’ll receive direction, correction, and strategy that you can actually apply.
And when needed, I step beyond coaching into hands-on support and execution, ensuring your brand is not only built—but built correctly.
This is for those who are ready to stop guessing and start building with intention.
If you’re ready to move forward, select your session and let’s begin:
Think. Plan. Create.—with purpose.
BRAND COACHING
1 hr
497 US dollars
30 min
197 US dollars
1 hr
397 US dollars
15 min
97 US dollars
Read MoreFull Brand Breakdown. Clear Corrections. Strategic Direction.
1 hr
797 US dollars
1 hr
1,197 US dollars
1 hr 30 min
697 US dollars
